Dental Office Local SEO Guide

Google Certified
Expert dental SEO guide to get you more new patients during unprecented times.
80% of results for Local Dental SEO comes from 20% of the work.
Implementation by you or your webmaster is straight forward.
Why pay a dental SEO thousands and thousands.

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What can you expect from Cambridge's expert dental SEO guide?

More new patients

This is the dental SEO guide you want. The guide covers:

Google My Business (GMB)

GMB brings with it a whole host of benefits that dentists need to be aware of. GMB is a powerful, free tool for dental practices, but you will only bring out the full value of GMB if you know how to use it.

- Effortless strategy that brings 42% more requests for directions to your practice and 35% more clicks through to your websites than those who do not follow this uncomplicated strategy.
- How GMB can help cut down on no shows and cancels.
- Leveraging GMB posts for maximum impact.

Google Reviews

Patients are increasingly on the lookout for social proof that a dental practice deserves their business. Google reviews are one of the main methods of influencing trust in 2020. Google reviews are a key ranking factor for dental practices when done right.

- When to ask for a review.
- Which reviews should be answered.
- If you choose to outsource, a list of reliable vendors is provided.*

*Cambridge has no financial or business connection with any vendor.

Citations

Citations are an online reference to your dental practice that features your office's name, address, and phone number (NAP). Citations for your practice play an important role in Local Dental SEO and directly impact rankings.

- How to start accumulating citations.
- A complete list of citation sources for dentists.
- If you choose to outsource, a list of reliable vendors is provided.*

*Cambridge has no financial or business connection with any vendor.

Metadata

Metadata is what appears on search engine result pages (SERP) when a website comes up for certain queries. These include the Page Title, Browser Title (Title Tag) and Description. They are all important elements of search engine optimization efforts (SEO).

- How to unlock the ranking power of Page Titles and Title Tags
- Why meta descriptions effect conversions and rankings.
- The easy to follow Google Rule for writing meta descriptions.

Backlinks

A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another." (Moz.com). Dental SEOs will tell you high domain authority (DA) sites are vital to dental rankings. Even if the backlink is from India! This is false. You will will eat up your marketing budget and can harm your rankings. While many dentists may be impressed with a backlink on a high DA site, ultimately, it’s better to focus on the local sites that potential new patients use.

- Where to find Local Backlinks.
- How your staff or friends can help.
- Valuable Non Local Backlinks you need.

Content

Google only rewards websites with original content. Never use canned content for local websites. Content needs to be localized and natural sounding. This does not mean simply adding your location name into your content every few sentences.

- What needs to be on every page of your web site.
- Two questions that will answer how to create natural content.
- How to know if your finished content sounds natural. .

Tracking Results

Use Google Analytics (GA) to track results.

- How to set up Google Analytics.
- The three metrics you want to track.

Why pay a dental SEO thousands ands thousands?

Get more new patients during unprecedented times.

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Contributing Writer