“Create a ruckus!” Those were Seth Godin’s words in a podcast interview I listened to. It reminded me why his message is so compelling. And how creating your own “ruckus” of sorts could transform your dental marketing. What if you decided to approach your dental marketing that way. What would the “ruckus” look like...and are you brave enough to find out? Promoting your dental practice and services is among the most strategic things you do outside your “wheelhouse” of expertise or speciality. Your “ruckus?” Start by losing the agenda! Translation: Stop being so calculated and concerned about ROI (Return on Investment)....

As we have seen in the previous articles, there are numerous HIPAA rules and regulations that must be followed. Non compliance can often lead to fines and penalties that can be quite substantial. However, in my mind, there is nothing more devastating to a practice than needing to declare a breach. Data breaches have become common. There are reports in the news almost weekly about breaches in large corporations such as Target and Neiman Marcus. While these breaches can be upsetting to consumers, they don’t fall into the HIPAA rules as they don’t involve protected health information. A breach at a...

Of all the HIPAA rules and regulations that we will be discussing in upcoming articles, in my mind, having a contingency plan is easily the most critical. In dentistry, we use various terms like data backup, disaster recovery, and practice continuity, but they all mean the same thing: you need to have a solid backup of your critical practice data. Of course, dental practices can and should have backup plans in place, for mostly reasons that go well beyond HIPAA compliance: any practice that loses their critical practice data would most likely not recover from that, and a practice that doesn’t...

Dental Analogies: A Collection of Descriptive Dental Analogies Based on Ideas from Practicing Dentists by Dr. Rick Waters and Dr. Bill Powell Everything is Marketing: The Ultimate Strategy for Dental Practice Growth by Fred Joyal It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need by Bruce Tulgan Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Levinson The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter Drucker The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni The One Minute Manager by...