Contributing Writer 
Use it or lose it marketing campaigns remind patients they have unused dental benefits that expire at the end of the year. Like clockwork, many successful practices do yearly "Use it or Lose it" campaigns. Texts: While getting your postcards or letters ready you can also simply text patients with unused benefits something simple such as, "Please call regarding your dental appointment". Letter: Send on stationary starting in October that aligns with the month's themes or holidays: Halloween (Fall), Thanksgiving and the Christmas holiday season. Dear (insert patient’s name), Gentle Dental provides our patients with the best care possible. An important part of this...
