Contributing Writer 
Dental Practice Consulting: "Small" Stats
Depending on the weak areas in a practice, you want the responsible employee to track and report on a daily or weekly basis certain "small" stats. For example, if you need to concentrate on patient reactivation, you would have the responsible employee report these "small" stats at the morning huddle:
1. Number of reactivation calls made
2. Number of inactive patients actually spoken to
3. Number of reactivation appointments made
4. Number of reactivated patients
Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, got bitten hard by the business and marketing bug during long summer days working at his dad's Madison Avenue ad agency. After joining Cambridge as a speaker in the mid-1990s, Kevin went on to become Cambridge’s senior consultant and eventually CEO. Cambridge Dental Consultants is a full-service dental practice management company offering customized dental office manuals. Frustrated? High overhead? Schedule a chat with Kevin at
