Much of marketing involves testing which is a fancy word for trial and error. My dad was considered Madison Avenue's top copywriter back in the day. One of the original Mad Men. His client roster was a who's who of Fortune 500 companies.  He would submit copy to a client but, the copy would always be tested on a very small slice of the client's database. If the test produced the desired percentage of response than it would be used for the entire database. If not, back to the drawing board. You can increase your chance of success by getting surveys...

The trick is to be able recognize fairly quickly you made an error and cut your losses if you do get fooled. Don't feel bad if it happens as it has happened to nearly everyone more often than we would like. Also never overpay. Whatever you do don't blow out your payroll percent with a high paying "free agent". It rarely works out in sports let alone in the management of dental practices.   Interview Tips: 1) Engage in social conversation to make the job candidate feel at ease and to observe their ability to small talk. Are they too serious...

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Whether you create a dental general policy manual on your own or purchase one), upon compiliation, consult with a local HR person or your attorney to ensure your HR policies are compliant for your particular state. I also recommend that each staff employee member also have a dental manual that will train them on their specific position or at least act as a reference for any questions they may have regarding their job.  Over the past 19 years I've found that many dentists get a “job description" and "training manual" mixed up. A good dental office manual should be able to...