Tip 1: Verify you have an accurate active patient count. Often the count is greatly inflated. This is less of an issue then in the past due to practice management software. If patient info has been correctly entered for all patients then the active patient count should be good. There are different opinions as to what constitutes an active patient but counting any recall patients going back eighteen months works. Doing so takes into account patients who have slipped off the radar but can be gotten back in.  Tip 2: Has extensive dentistry already been done on most patients? If so, then...

1) "Geo targeted" specific locations like a mall. 2) Have your business Facebook page "like" the Facebook pages of local companies. Interact socially on those pages even if it's just to like their posts. Make sure it's your business page that is doing the liking. 3) Get local company employees who are your patients to like your Facebook page, and ask them to invite their Facebook friends to also like your page. 4) Ensure your contact info is up to date. 5) Always use real photos.    Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, got bitten hard by the business and marketing...

The first day on a new job for any employee can seem like trying to get on a moving train so have them "board" on a gradient. Get them apprenticed. Apprenticing is a VITAL missing ingredient in most practices. Don't just throw them in the water to see if they sink or swim. Ideally you have written materials of what is expected. The new employee should be given some time each day to study those materials. The key is to not overwhelm the employee with too much information. Daily and weekly checklists help as well.   Kevin Tighe, Cambridge Dental Consultants, Senior...

Discounts can be destructive if not used with proper judgement. There is always the danger of having people focus on price instead of the value of your services. However, keep in mind that "Discount Dentistry" is very different than offering targeted discounts to accomplish a specific goal. The key is to have a good reason to offer the discount to accomplish the targeted need. You just have to be smart about it. Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, got bitten hard by the business and marketing bug during long summer days working at his dad's Madison Avenue ad agency. After joining...