Many dental practices can appear very busy, but over the years, when I have drilled down into my client's numbers (pardon the pun), I have found many were underproducing by as much as 40% or more based on their production capacity.
1. Time is money
It is the small things that add up to consuming vast amounts of time, and as we all know: Time is money.
Formula 1. # of periodic exams past six months 2. # of active patients past two years #1 divided by #2 as a percentage Benchmark 70-80% The key to keeping patients active is educating them on what can happen if they do not proceed with their treatment or stay on their re-care schedule. Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, got bitten hard by the business and marketing bug during long summer days working at his dad's Madison Avenue ad agency. After joining Cambridge as a speaker in the mid-1990s, Kevin went on to become Cambridge’s senior consultant and eventually CEO. Cambridge...
Practice owners often worry they will lose patients when dismissing certain staff. You may lose a few patients but concerns over patients leaving is almost always a red herring. If you do dismiss an employee, you and your staff should come up with a united and diplomatic way of informing patients who ask what happened. Do not say anything negative. Keep it simple such as, "Mary is on to new opportunities. We've found a wonderful replacement. Her name is Sally. You will like her very much". When dismissing an employee always preserve all written communication including texts and ensure you change...
